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NANAJI MATCHA · 七時

Chill at 7.

One slow bowl before the city wakes up. Matcha from small family tea farms in Japan, for your morning pause.

Shop the matcha The 7am Ritual
Our story

Nanaji means seven o’clock.

When I lived in Bangkok, my favourite hour was 7am. Before the emails, before the noise, I would walk to a small café, sit by the window, and start the day slowly. Those mornings changed how I felt about everything else.

The world is speeding up. Machines are taking on more of our work, and somehow we have less time to feel human. We think the answer starts small: get up a little earlier, step into the morning light, and make one bowl of matcha with your own hands.

In Japan, preparing tea has long been a way to quiet the mind. NANAJI brings that ritual to your morning.

— Ikkan Kawade, founder

The 7am Ritual

Seven steps.
Seven quiet minutes.

Not a tea ceremony. Just a calm way to begin the day, one small step at a time.

  1. Open the window

    Take three slow breaths of morning air.

  2. Boil the water

    While it heats, do nothing at all.

  3. Warm the bowl

    Feel the warmth in your palms.

  4. Sift the matcha

    2 g through a small sieve. Listen to it fall.

  5. Pour

    About 70 ml of water, cooled to around 80°C.

  6. Whisk

    Fifteen seconds, back and forth, until the foam turns fine.

  7. Sip slowly

    Both hands on the bowl. No phone yet. Chill at 7.

  8. Iced at 7

    Hot mornings? Whisk with a little water, then pour over ice or cold milk.

Real farms, real people

From small tea farms in Japan.

We work with family-run tea farms and show their names on every tin. Each matcha ships directly from Japan.

Partner farm 01

Announcing soon

We are visiting family tea farms across Japan. Each partner will be introduced here by name.

Partner farm 02

Announcing soon

We are visiting family tea farms across Japan. Each partner will be introduced here by name.

Partner farm 03

Announcing soon

We are visiting family tea farms across Japan. Each partner will be introduced here by name.

Slow, not lazy

Start the morning unhurried, and choose your own day.

Body and mind together

A walk, a run or a stretch in the morning light, then one calm bowl.

7am is for everyone

Small sizes and trial packs, so anyone can begin.

Shop

Your 7am starts here.

NANAJI is launching on Shopee Singapore, shipped directly from Japan. Follow along on Instagram for the 7am Ritual every morning.

Shop the matcha @nanajimatcha